Ampersand Wins Creative Mandate For Akshaya Pvt. Ltd
Chennai-based realty developer Akshaya Pvt. Ltd. has awarded its creative mandate to Ampersand. The account has been previously managed by RK Swamy, One Point Size, McCann Erickson and lastly by Rubecon before it moved to Ampersand. Ampersand brings its multi-disciplinary expertise to Akshaya with its fresh ideas, sharp strategic skills and its capability to think for the brand across platforms. Having led several fully sold out launch campaigns for brands like Casagrand, Shriram Properties, Brigade group and others, Ampersand brings strategic understanding of the real estate market to the table. Mukund Ranganathan, Marketing Head, Akshaya Pvt. Ltd. expressed, "The importance we accord to marketing and the attention to detail that goes into every single creative output are key brand differentiators. We chose Ampersand after an elaborate multi-agency pitch in which we had invited about 6 competitive agencies to present. Ampersand presented freshness and zeal which is what Akshaya was looking for." Yoganand Raju, Creative & Business Vertical- Head, Ampersand mentioned "Akshaya is a historic brand to handle. In a cluttered real estate market, the brand has a strong differentiated positioning that we plan to build further. We are excited to be working with the industry's best.”
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