SETTING BENCHMARKS IN MARKETING EXCELLENCE

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The inaugural edition of ‘Realty+ Top 50 Marketing Minds Conclave & Awards 2021’ on August 12, 2021 brought together some of the industry's most influential marketing leaders and toasted to this year's Top Marketing Minds award winners. Marketers across the Indian realty sector are going above and beyond in leadership, delivering creative, impassioned campaigns that make a difference. Realty+ took the initiative to bring together the creative minds behind the marketing strategies and recognize those who have shown exemplary work in this segment. Dr Annurag Batra, Editor-in-Chief & Chairman of exchange4media Group & BusinessWorld in his inaugural address rightly expressed that marketing is not just about the communication, more important is the product and the people. “In today’s times, marketing and technology have come together to create a huge impact on the real estate organizations and the customers alike. The future belongs to marketing with conscience,” he said. MARKETING LEADERS SHARE THEIR CONTENT STRATEGY The panel discussion on “Marketing For Success: Real Estate Future Roadmap” chaired by Sunil Mishra, Chief– Strategy, Anarock Group and CEO – Trespect had eminent speakers - Jay R. Chandani, Director – Marketing, Pacifica Companies, Rajeeb Dash, Head – Sales & Marketing, S D Corp, Shapoorji Group, Sanjay Kumar Jariwal, Media Marketing Prestige Estates Projects Limited, Smarajit Mishra, Head – Strategy and Marketing - Residential, Brigade Enterprises Limited, Sukanya Dasgupta, Director, Marketing & Communication, Colliers, Sumeet Chunkhare, Chief Marketing Officer, Sobha Limited. They were of the view that digital marketing is the future of the real estate and going forward, thought leaders from the organizations will be the brand ambassadors that will bring authenticity and sincerity in communication to the customers. The discussion themed “Social Media Marketing Playbook: Insights & Strategies” was moderated by Vikram Kotnis Managing Director, Sell.Do & Amura Marketing Technologies. Speakers joining the session were Amit Chand, Head Marketing, Adani Realty (Gujarat), Amit Kumar Gehlot, Founder & CEO, PropertyXpo.com, Kaizad Hateria, Brand Custodian & Chief Customer Delight Officer at Rustomjee Developers, Dr Kunal Banerji, Marketing Advisor, Smart World Developers, Mohit Mishra, Chief Marketing Officer - Office Business at DLF Limited, Siddhartha Sood, Head - Marketing & Corp Comm, Gaurs Group. The experts agreed that an integrated approach for social media marketing is necessary. Content is king and storytelling attracts potential customers. For non tech savy consumers, email marketing, SMS and Whatsapp marketing continue to be the most effective. The next conversation on “Realty Sales & Marketing: The Newage Template” was led by Pankaj Kapoor, Founder & Managing Director, Liases Foras Real Estate Rating & Research Pvt. Ltd., and the panellists included Ibrahim Shariff, Vice President - Sales & Marketing, Bhartiya City Developers Pvt Ltd, Jajit Menon, Director – Sales, Marketing & CRM, Shriram Properties Ltd, Shivani Karia Jhaveri, CMO, Blox, Sumit Lakhani, Chief Marketing Officer, Awfis Space Solutions, Dr. Vishesh Rawat, Vice President – Sales & Marketing, M2K Group. The experts were optimistic about the future given the positive sentiments among the customers. Developers focus on their home turf and new product launches in tier- II and III cities were some of the trends visible in the current times. The final deliberation of the day on “Rethinking Offline Sales: Blueprint For New Normal” was moderated by Zahed Mahmood, Director, Silverline Realty Pvt Ltd, Governing Body Member, BRA-I, Regional Director, CIRIL. And the speakers were Adil Altaf, Senior Vice President Sales & Customer Service, Raheja Developers Ltd, Alok Gupta. Director, GraphisAds, Jayesh Rathod, Director, The Guardians Real Estate Advisory, Sudeep Bhatt, President & National Head – Sales, M3M India. The panellist were of the view that any marketing initiative has to be followed by the customer centric efforts. How you treat a customer is more important than making a purchase. HONOURING THE BEST & THE BOLDEST “Realty+ Top 50 Marketing Minds Awards 2021” concluded on a high note with the joining live of 50 winners, delighted and thrilled to receive the honour. They told stories of challenges overcome and trials won. Jury members joined online to greet and appreciate the winners. Winners lauded this noble initiative taken by Realty+ and expressed their heartfelt gratitude towards Realty+ team and jury members.