Migsun 'Maintain Connections Digitally' Campaign
Migsun Group, real estate developers of NCR came up with innovative scheme at the right time after assessing the need of the buyers lying low because of the lockdown. Its 'Maintain Connections Digitally' campaign where it offered 'Smart EMI Plan' with the EMIs of first three months being free keepi
Published -
May 22, 2020 6:02 AM
Migsun Group, real estate developers of NCR came up with innovative scheme at the right time after assessing the need of the buyers lying low because of the lockdown. Its 'Maintain Connections Digitally' campaign where it offered 'Smart EMI Plan' with the EMIs of first three months being free keeping in mind the situation risen out of COVID 19 pandemic. In addition to the three month moratorium announced by the RBI, Migsun Group also took care of the cancellation part where it assured full refund if a buyer wishes to cancel his/her unit until June. Offers were for Greater Noida projects in ready-to-move-in projects or the ones that are going to be ready within six months. The Group announced that it has got booking of over 354 units amounting to a sale of approximately Rs 183 crore in the period after the lockdown was announced. The commercial and residential units were sold in the projects located in Greater Noida and Raj Nagar Extension (Ghaziabad). "We were active on online platforms throughout the lockdown period which gave us the necessary visibility and sent out the right message to our potential customers. Our scheme has been innovative which allowed the buyers to easily book while staying at home. This opportunity has been availed by people who could have otherwise missed buying their own home. We are expecting the sales to increase in coming few weeks,” said Yash Miglani, MD, Migsun Group.
Tags : News/Views Latest News Sales Real Estate Developers NCR Migsun Group Smart EMI Plan online platforms lockdown period Yash Miglani