JLL Ties up With Zapkey, Subsidiary of Propstack
Real estate consultancy firm JLL has forayed into the secondary residential market via a strategic partnership with Zapkey, a subsidiary of Propstack. With this first-of-its-kind association, JLL aims to reach out to customers struggling to make a buy-side or a sell-side transaction in the rather unorganised secondary (resale) residential market. This partnership aims at simplifying the marketing of a resale apartment by using Zapkey’s data platform and proptech tools like Matterport, which creates a 3D digital twin of the apartment for buyers, making it easier for them to virtually tour the property. It also provides measurement features, a detailed home inspection report with all the quality checks and scope of improvements mentioned in simple understandable terms. Apart from difficulties related to price discovery and quality of product offered, legal issues like clear title deeds and documentation can be a big deterrent in the secondary resale market.
Tags : News/Views JLL Ties Up Propstack Subsidiary Zapkey