I-AM partners with IDFC Bank
The multi-discipline branding and interior design agency I-AM has conceptualized and designed IDFC bank’ branches. The design revolves around the principles of being fresh, professional, friendly and approachable. Brian Pinto, Country Head, I-AM, said, “IDFC Bank is positioning itself as the ‘Bank of Now’, a bank that will deliver offerings that are simpler, more personalized and accessible. To achieve this, we designed a customer engagement space that is unique and reflects IDFC Bank’s fresh approach to banking. The aim of the innovative design was to not only enhance banking experience to create customer delight, but also to create brand differentiation, build brand advocacy and drive business performance.”
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