Gera Development’s First-Of-Its-Kind Home Equity Power to Empower Home Buyers
Gera Developments, have come up with a unique initiative - Gera's Home Equity Power. This innovation is yet another industry first by Gera Developments to ease the liquidity pressure on their customers and financially empower the home buyers. Gera’s Home Equity Power has been introduced in the company’s 50th year, to not only make the home buying decision a comfortable one but to also add more peace of mind for their customers by supporting them in any financial emergencies that may unexpectedly come their way. During Covid, it was seen that the customers who had booked homes pre-covid days, felt a jolt, which led to financial contingencies. While Gera Developments launched Covid Assistance package then, there was a need to have something robust for any such financial emergencies that customers might face in the future. Rohit Gera, MD, Gera Developments, said, “Gera’s Home Equity Power emanates from Gera Development’s core philosophy of being a customer centric organisation. Marking 50 glorious years, we have launched yet another innovation in the real estate sector. Over the years we have seen home buyers experience undue stress on account of financial setbacks stemming from some emergency or another. We decided to address this during the Covid pandemic and after seeing the relief and peace of mind we were able to provide to our customers who were facing financial distress, we decided to make Home Equity Power a feature for our future projects. We constantly strive to Outdo and continuously raise standards and our customer experience in line with our core values of Trust and Customer First! Besides being an affirmation to our customer centric approach, it is also a reflection of our unflinching commitment to delight customers with innovative offerings. With this unique initiative, customers can draw back a part of their own contribution paid for their under-construction Gera home. However, customers can not draw back from the amount paid to us by banks and other financial institutions as home loans. The draw-back facilities will help customers in meeting any urgent fund requirements and will also aid prospective customers in their buying decision.”
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