Elara Technologies introduces unique offering
Elara Technologies Pte Ltd, which owns PropTiger.com, Housing.com and Makaan.com, announced a first of its kind offering for the Indian Real Estate ecosystem to provide them international exposure. Part of REA Group, SMART Investment and International Property Expo is Asia?s longest running property and investment showcase with editions across the region. Aligned with Elara Technologies? long term vision to become India?s leading online-to-offline (O2O) digital real estate services platform, this association would enable the company to offer attractive solutions to Indian real estate developers to showcase their properties to a wide international audience as well as the large Indian diaspora residing overseas, particularly in Singapore and Malaysia. The expo will have over 50 developers and more than 15 service exhibitors from across the globe including Malaysia, Thailand, UK, Australia and Malaysia among others. The expo also witnesses around 4,000 visitors including 500-600 NRIs. As part of this an integrated product offering, the developers would also have the option of engaging solutions provided by Out of Box Interactions (OoBI, part of Elara Technologies). The company offers cutting edge solutions that help home buyers visualize their dream homes and provide developers a variety of technology-enabled marketing solutions to help them showcase their properties. Commenting on this, Mani Rangarajan, Chief Business Officer - Platform Business Unit, Housing.com said, ?Our association with SMART Investment and International Property Expo is one of the first offerings that leverages our affiliation with the REA Group and is a one-of-its-kind opportunity that offers unprecedented international exposure to the Indian real estate ecosystem. In line with our objective to become a leading O2O player in the segment, this association will help Indian developers tap the lucrative overseas market, both from a home buyers and investors perspective.? One of our objectives as an enabler is to contribute towards the evolution of the real estate ecosystem in India and make it future ready. And at the event we are doing this through OoBI ? a technology-enabled solution that is used by over 200 developers. We are certain that developers, both Indian and foreign would find value in it? he further added.
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