CONVERSATIONS & CELEBRATIONS

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The 12th Realty+ E-Conclave & Excellence Awards- 2021 Pune on February 26 was filled with insightful conversations among the industry experts and ended with an evening of celebrations for award winners. The 12th edition of Realty+ E-Conclave & Excellence Awards 2021 for Pune region was a day of deliberating on the challenges facing the realty sector in the New Year. The event commenced a high note with the thoughtful inaugural address by media Mughal Dr. Annurag Batra, Chairman & Editor-In-Chief, BW BusinessWorld & exchange4media Group. Dr Batra expressed positivity for the realty sector and said, “The quick recovery of the construction & real estate activity is a boost to the country’s economy. Agility and Resilience are the keywords in today’s time to succeed. Pune real estate especially has bounced back from this unprecedented situation in a much better way than many other cities of the country. Residential real estate has done unexpected sales and is one of the most important realty markets and growth hubs of the country. The new asset classes of warehousing, data parks and industrial parks are adding to the growth of the real estate of the city. ” SOME MEANINGFUL CONVERSATIONS The day started with a power packed discussion on “Big Budget 2021: Turning Expectations into Reality” moderated by Anuj Puri, Chairman, Anarock Group. The speakers were Ambar Maheshwari, Chief Executive Officer, Indiabulls Asset Management Company Limited; Amit Bhagat, CEO and Managing Director, ASK Property Investment Advisors;, Shweta Shalini, BJP Spokesperson, Advisor to Former Chief Minister of Maharashtra, Former Executive Director – Maharashtra Village Social Transformation Foundation, Jayesh Kariya, Partner, BSR & Associates, Saket Mohta, Managing Director, Merlin Group of Companies. The panellist explained that the budget was based on the post covid understanding of the need of the current critical fiscal situation. In fact during the pandemic period the government had implemented measures to accelerate sales in real estate assets. This budget will surely come out fruitful for the real estate sector in coming time with its focus on infrastructure. After the enthusiastic first panel session, another brilliant set of panellist discussed the topic of “2021 Year of Reckoning: Reimagining Sales Strategies” The session was chaired by Piyush Gupta, Managing Director - Capital Markets & Investment Services (India) - Colliers International. The panellists were, Mudra Wedhikar, Chief Executive Officer, Estatemint; Sachin Bhandari, Chief Executive Officer, VTP Realty; Shailesh Puranik, Managing Director, Puranik Builders Pvt. Ltd; Pankaj Kapoor, Founder & Managing Director, Liases Foras Real Estate Rating & Research Pvt. Ltd; Vishal Jumani, Jt. Managing Director, Supreme Universal, Mani Rangarajan, Chief Operating Officer, Housing.com, Makaan.com and PropTiger.com. They highlighted the changing patterns in sales strategy from a traditional front to modern concepts and how the digital tools were currently the favoured medium for building sales strategy. They further added that to attract your target audience, a developer needs to create an impressive and creative approach. The last session was titled “Building Brand Identity: Why & How It Matters?” and was moderated by Rasheed Sait, Managing Director, George P. Johnson Experience Marketing. The panel members were Govind Rai, Co-Founder, Insomniacs. Panel Speakers are Rohit Gera, Managing Director, Gera Developments Pvt Ltd; Tanvi Bhatt, Leading Coach on Personal Branding; Tanya Khanna, Founder, Epistle Communications, Vikram Kotnis, Managing Director, Sell.Do and AmuraTech, Mohit Mishra, Chief Marketing Officer - Office Business, DLF Limited. The speakers discussed the importance of brand building, developing thought leadership in the organization and the ways to do it right. They shared their experience in leading some of the famous campaigns. THE SPECIAL ADDRESS After the thought provoking panel discussions, the Special Address by the eminent e Speakers Jean Grebert, Corporate Expert in Transportation & Mobility Systems, Renault Group offered insights on city development. “India is in a unique position to create a sustainable infrastructure. It has renowned professionals and requisite expertise. India needs to learn from the global cities, avoid their mistakes and maintain its own national identity in its city and infrastructure. Frugality and sustainability will be the key to success to have environment friendly development, he said. CELEBRATION OF ACHIEVEMENTS Continuing the legacy of felicitating great industry leaders, the 12th Realty+ Excellence Awards 2021 glamorous evening started with the virtual red carpet walk of winners. The recipients joined the virtual broadcasting studio to receive the prestigious awards and shared their moments of pride and happiness with the audience. 12th Realty+ E-Conclave & Excellence Awards 2021 – Pune concluded with fanfare and a lot of beautiful moments to cherish. The judges of the Awards were unanimous in their selections and appreciated the hard work and distinguishing works put up by the participants.