Birla Estates Aims to Be Among Top Builders
B K Birla group realty firm Birla Estates will invest Rs 1,350 crore to develop three ongoing housing complexes and plans to add 3-4 projects every year as it seeks to be among top builders over the next five years. Birla Estate CEO K T Jithendran said the company has launched three residential projects so far and is looking for expansion. "We want to be among top builders in the next 4-5 years. We will add three-four projects every year." Jithendran said the company’s focus is on quality and timely delivery of properties with demand getting consolidated towards trusted builders. The company has recently launched a 47-acre housing project in Gurugram, Haryana, comprising 764 independent floors and the response has been good so far despite pandemic. The price per unit is in the range of Rs 1.3-3 crore. This project is in equal joint venture with Delhi-based Anant Raj Ltd. Mumbai-based Birla Estates, a wholly-owned subsidiary of Century Textiles and Industries Ltd, is developing a 22-acre housing project in Mumbai. "We are developing a total of 850 apartments in this project at a cost of Rs 650 crore. We have launched 534 flats so far, of which 485 units are already sold out. In Bengaluru, he said the company is constructing 218 units in an 8-acre project at a cost of about Rs 150 crore. We will deliver these three housing projects by 2023," Jithendran said. Going forward, Birla Estates plans to develop projects in land bank owned by the group and is also looking at joint ventures with landlords. The company''s main focus will be on four major markets of Mumbai, Bengaluru, Pune and Delhi-NCR.
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