ATS’ HomeKraft sold 250+ apartments in a single day
HomeKraft, an ATS Group company, one of the leading real estate developer in the National Capital Region (NCR) has sold 250+ apartments of its newly launched project “Happy Trails” in a single day at Noida. It was able to create a strong demand in Noida and its vicinity backed by decades of brand equity that made ATS Group as one of the most sought after brand in the region. In a single day event they received huge customer participation wherein which they received over 300 expression of interest from prospective customers, out of which, 250+ were allotted apartments. Happy Trails, which is expected to be delivered by 2022 is the first project by newly created entity HomeKraft by ATS Group to focus on mid segment housing. It will have 17 lacs sqft saleable area with 80% green area development and excellent connectivity. The company plans to invest Rs 500 crore to develop the project and will fund it from debt, internal accruals and customer advances. Happy Trails would feature a central Clubhouse, swimming pool, tennis court and green landscaping. The Club facilities include indoor squash room, multi-purpose Hall, card rooms, indoor gymnasium, etc. All our Happy Trails apartments launched in the first phase are sold out. We are delighted with the customer response and are committed to heightened customer satisfaction and on time delivery. We are launching new towers soon to accommodate customer demand.” Said Mr. Prasoon Chauhan, CEO, HomeKraft. HomeKraft is led by Prasoon Chauhan, CEO, and a banking veteran with more than twelve years of real estate finance experience in two of the finest private sector banks of the country namely ICICI Bank and Yes Bank.
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