With Festivals Optimism Will be Back Among Homebuyers
Maninder Chhabra, Chief Strategy Officer - Sales, Marketing and CRM, Century Real Estate Holdings Pvt Ltd Given the uncertain times we live in today, customers have become cautious yet optimistic. They realize the value of their own home and simultaneously have a low appetite for risk. In line with this, serious homebuyers have been scouting the market for a while, looking for ready to move in projects, either to mitigate rent or upgrade their lifestyle. As the festive season heralds, they are likely to close their purchases by driving a harder bargain. While the market will be lined up with a plethora of offers and deals at this time, we always urge the customer to look at the intrinsic value of the project and the credibility of the developer as it is one of the biggest investments of their life. It is for this reason, we saw a near sell out of a new plotted development Century Eden Ph2 in North Bengaluru during the pandemic phase itself. We want to support customers in their home buying journeys irrespective of the time of the year and hence have rolled out offers such as box pricing sans negotiation where customers can choose from a cluster of units priced at the same amount, enabling them to buy a flat or plot that suits their needs best. We are also offering customized payment plans to enable home purchases better and are already witnessing a good response in our luxury offerings, close to RTMI and plotted developments. The support of the Government will play a transformational role in making home buying more affordable and hassle free. The nation-wide reduction in interest rates and the slashing of stamp duty by the Maharashtra Government are very welcome steps in this direction and we look forward to similar support in Karnataka as well.“
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