VTP Realty Turns Selling Challenges into Opportunity
Sachin Bhandari, CEO, VTP Realty elaborates on their marketing strategy during Covid. What has been the Impact of Covid on Property Sales? Yes, the lockdown has affected everyone and how we do business. The biggest impact on the real estate sector was felt by the lack of site visits, and a wait-and-watch mindset among buyers that has created inventory pileups and issues with sustained cash flow How has been VTP Realty Sales performance during COVID? It is a testimony to VTP Realty’s brand value and ability to proactively an execute strategy changes while maintaining a customer-centric approach in such a difficult period. VTP Realty achieves peak performance by selling 300 units while working remotely since the start of the lockdown. It’s the thinking that makes the difference and this has been the foundation for VTP’s success. VTP has gained excellent brand value over the years because of its 3-pillar philosophy of better design, better build and better care. VTP properties offer maximum livable area with best-in-segment amenities that very few developers in Pune offer which has helped gain customers trust. What are the distinct features of the company’s marketing strategies? Despite the nationwide lockdown, we were able to achieve sales feat by reimagining our strategy and using resources optimally. We turned selling challenges into an opportunity by switching from offline to online sales with innovative technology. Digitizing all our collateral and using interactive videos, online walkthroughs to give them the best virtual experience possible from the safety of their homes. Moreover, as a brand we must deliver to their expectations no matter what the operational challenges we face. Our sales and customer support teams have been very quick in adapting to the concept of selling virtually.
Tags : Interviews