Key to Success: Product, Location, Budget & Marketing

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Parth Patel Managing Director Kavisha Group, a building construction firm based in Ahmedabad gives insight on his approach to business of real estate. What are some of the differentiators for your company? What set Kavisha Group apart is our quality-centric approach and a new change, through thinking differently. We possess a fully integrated property development team consisting of experienced Architects, Engineers and Consultants who oversee the development of spaces from inception till the completion. We have included energy efficient features like insulation, solar panels, double glazing, rainwater collection, low energy lighting etc. in many of our projects. Our meticulous planning of the product leads to maximum usage of the area and hence space wastage is negligible. Our location priority is always the main road or corner plots for enough frontage and each of our projects are well connected with the social infrastructure. In terms of price, we always keep it competitive so that the end user gets maximum benefit. We are open to all different kinds of payment terms & we also have bank tie-ups in nationalized and personal banks along with various housing finance companies. Some of our distinct projects are C3 – Celebration City Center, the retail spaces for business, and residential ptojects - Pebble Bay, Kavisha Celebrations, Kavisha Panorama and Kavisha Urbania (Residential Project) What are the home buyer’s sentiments in the current scenario? Given the current scenario, we have observed that people have understood the importance of home after spending almost 3 months in lockdown with their families. It’s a general feeling amongst people that their first necessity and luxury both are a HOME. People these days are very keen to upgrade their home size and also move towards the outskirts to find the perfect living space in a low-density area rather than the city. This trend has led to a rise in demand of projects which are ready to move in and are near completion. The demand differs from area to area & the budget ranges between 40 lacs to 60 lacs. People who are living in rented properties are also eyeing properties that they can purchase in outskirts which is pretty much a reflection of their need of peace & the search for a serene life. The 3 & 4 BHK properties on the city’s fringe, are also seeing a new inflow of customers which were not there before the lockdown. The weekend home projects are also doing very good as premium customers want to divert their investment into a second home which is located away from the city as a peaceful and safe retreat. Good connectivity and easy access to public transport is definitely a very important aspect in choosing any property. Home buyers are also concerned about connectivity to schools, hospitals, parks etc. There is great inclination towards projects with premium amenities and open area. Given the current market situation & uncertainty over job security and businesses, home buyers are looking for flexible payment options so that buying a property is easy on the pocket and they have sufficient liquidity to take care of their families and their needs. What are the company’s business strategies for growth in the near future? Our business strategy consists of mainly three pillars. Product Segment, End user demand & future prospects. We have an elite portfolio in mid-segment Residential projects, Mid-luxurious residential projects and Retail commercial projects. We strongly believe that in Ahmedabad mid segment will never see a downturn, in fact it is on the rise, after the lockdown phase. We are already pretty visible in this segment & we will be majorly targeting this segment in the coming years too. Looking at the demand we are now going to explore mid luxurious projects which are little low in budget compared to the city area but offer the same or better specification and amenities. The small retail & office segment is also under consideration looking upon the changing trend. We always focus on Investors, Channel partners and End users & our behaviour is always investor friendly. We try to offer them best workable options so that they can get maximum Return on Investment. We offer transparent processes in all dimensions of business to our consultants so that they can focus more on getting business. We believe in 360-degree promotion of the product. We address the need of marketing with various BTL activities, hoarding & bill boards, print media. We also use the tool of e-marketing due to its rampant usage and connectivity benefits.