Data-Driven Strategies For 2020
<em><strong>By Grier Allen</strong></em> By now, many of us have settled into the continuous shifts of 2020. As we rapidly cruise towards Q4, the data continues to show a promising rebound for the housing market. After a massive halt in March and April due to COVID-19, pending home sales, listing
Published -
Sep 30, 2020 4:59 AM
By Grier Allen By now, many of us have settled into the continuous shifts of 2020. As we rapidly cruise towards Q4, the data continues to show a promising rebound for the housing market. After a massive halt in March and April due to COVID-19, pending home sales, listings, and solds have continued to increase month-over-month, showing that buyers are back in the market. In fact, a recent survey showed that 75% of respondents plan to increase the number of permanent remote employees. (Gartner) Additionally, a study asking employees if they would choose to go back to the office or continue to work from home showed that 60.2% would continue to work from home. (Hanley Wood) After the drop in the March and April, the data has continued to show a steady bounce back — indicating pent up demand. The pandemic may make it seem like the world has stopped, but while things have changed, life continues to go on. Major life events; graduations, babies, promotions or job changes, marriages, retirements, downsizing, etc. These events will continue to happen and consumers demand will move forward in congruence. Good news is, interest rates on long-term mortgage loans have fallen even further, hitting an all-time historic low Invest in Digital Presence It’s pretty simple, strike while the demand is hot. Based on the data we’ve seen and the fact that an unprecedented amount of people are spending countless hours on their computer and social networks, there’s never been a smarter time to focus on your digital marketing strategy. Educate Sellers What do sellers want more than anything? Current, reliable data that will help them make the smartest decision about selling their home. So, in addition to educating sellers in your market and investing in your digital presence, I recommend staying on top of the data. Now, more than ever, being “the knowledge broker” is your key to finding success in 2020 and beyond. via BoomTown
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