Christie's Sells International Real Estate business to @properties
Christie's announced today that it is selling its Christie's International Real Estate business to real estate brokerage and technology firm @properties, and entering into a long-term global brand license agreement with the company, one of the fastest growing luxury brokerage firms in the world. This new strategy for Christie's International Real Estate is designed to build upon the success of the business and position it for accelerated growth under the leadership of an industry expert. The acquisition of Christie's International Real Estate by @properties is expected to close on December 1. Under the terms of the agreement, Christie's existing global network of approximately 900 affiliate real estate offices will transfer to @properties along with Christie's International Real Estate corporate team members and company-owned brokerage operations. The new business, which will retain the name Christie's International Real Estate, will create one of the largest residential brokerage firms in the United States and will allow for further expansion across other global markets. With this new direction and structure in place, Christie's International Real Estate will benefit from @properties' state-of-the-art technology, marketing and broker-support platforms and be able to provide an unparalleled level of service expected by Christie's clients worldwide. The move also paves the way for @properties to scale its technology on a global level while supporting continued innovation to better serve Christie's International Real Estate's clients, agents and affiliates. The company's proprietary suite of brokerage-tech applications, called pl@tform™, allows its agents to digitally manage all aspects of the client relationship and real estate transaction through one fully integrated system.
Tags : INTERNATIONAL Acquisition luxury properties Industry Expert United States Christie''s International Real Estate Brokerage-Tech