We Are Water Foundation
Roca Created in 2010, the We Are Water Foundation is a Roca initiative which reinforces the brand’s historic engagement with society. The Foundation’s two main objectives are to contribute to the new culture of water which is just and sustainable and second to help the world’s poorest and those with major water and sanitation problems. It worked with the “Reinvent the Toilet Challenge” program, promoted by the Bill & Melinda Gates Foundation, which aims to design a new, high-tech and universal application toilet that allows converting human waste into a source of value creation. The second edition of We Art Water Film Festival, an international competition that promotes the production of audio-visual works related to the world of water attracted the involvement of over 2,200 people from 82 countries. The Foundation activities included digging wells and installing water pumps in Andhra Pradesh (India); building wells in Zabzugu (Ghana); rehabilitating water and sanitation systems in the region of the Philippines affected by Typhoon Haiyan; improving water, sanitation and hygiene facilities in Zagora (Morocco) schools, and building facilities to ensure water safety in Bangladesh schools. These projects are developed in collaboration with organizations of the prestige of Unicef, the Vicente Ferrer Foundation, World Vision and Educo. Since its inception, the We Are Water Foundation’s cooperative activities have benefited 200,000 people through 20 projects in 14 countries.