Success Mantra of Small & Mid Size Developers/ It’s time to think Beyond Big Names!
Being small has never been a challenge for anyone but sometimes it becomes boon for all and same applies on real estate industry too. The industry which had some handful names till 2012-13, many small and mid size developers emerged as strong and organized performer instead of being new. At a time when many developers spend huge on advertisements, promotions, events, exhibition etc. to create big profile, various small & medium size real estate companies worked 24x7 without any noise, hassle and fulfilled their commitments to buyers in small budget show!!! Recently many big players have seen missing deadline of possession & quality in their projects but at the same time, small and mid size developers have earned good name in terms of customer satisfaction, quality construction, timely possession and successfully attracting large no of buyers. Here the big question is how they managed this: Timely possession- Measuring the need of the hour, small and mid size developers take all precautions in early stage to avoid any unexpected delay in acquisition, documentation, approvals, construction, finishing, landscaping that finally reflects positively in completion. They always encourage team work, choose highly professional architect and contractors, allocate responsibility to members having sound experience and manage overall resources in process to ensure quality work in mentioned timeline. One of the finest things with them is being self sufficient in terms of construction, resource, workers, engineers and technology etc. They utilize their funds wisely and route buyer’s invested amount towards the project rather than using it in some other means. Also they never mind in spending money for CSR activity and welfare of their workers, employees and for society too. Finest quality- A satisfied customer is like an asset that always spreads positive vibes in market about developer and project. A buyer always prefers the best of the construction quality, fine finishing, quality product and equipments installed in apartments, greenery in open area, ample parking, play zone etc. and that creates mouth publicity which is beyond any other type of certification. These developers hardly compromise on quality, fittings and fixtures and other works to create a sense of self satisfaction and the same goes with the respective buyer. Affordable housing- The biggest advantage with these developers that they always focused on affordable housing segment. Housing for all is a big challenge and the country is facing huge demand from Middle and upper middle class people. Most of the buyers, who are upgrading themselves from builder floors or rented houses or buying first time property, are putting their hard earned money for their own use rather than an investment. Hence they prefer to go for affordable homes category. Away from sense of luxury and lavish specifications, it affects the time frame of construction and cost both positively. Finally they are always ahead in their respective projects, be it any location. By and large, mid and small size developers have always avoid multiple projects at one time and their strategy has been to complete the current project and then move forward for next launch. Also they prefer to bring small or mid size projects keeping timely completion in priority to justify with resources, money and promises made by customers.
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