Tata Steel now also a consumer durables company
Modular furniture is not something one would relate to Tata Steel, the largest steel maker in the country. But after successfully launching doors and windows that are made of steel but look like wood, the company has now launched modular furniture. "Tata Steel has ventured into modular furniture under the brand name ARTifurn. Currently, the brand has been launched in Chandigarh and NCR region. These are modular wall-to-wall wardrobes," P Anand, Chief, Services & Solutions, Tata Steel, told media. "We are expanding the channel to cover the entire northern region by March 2019," he added. The new venture follows the success of Pravesh, the brand under which doors and windows are sold. The company's first initiative in the B2C segment, Tata Steel has sold 60,000 doors and windows since launching them in December 2016. The vertical clocked revenues of Rs 75 crore in FY18.
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