Roca Looks Forward to Double Global Sales
The Spain-based sanitary product maker Roca is working on plans to double its global sales in the next four years to Rs 2,000 crore, driven mainly by new product launches, brand introduction and exports to other geographies. Besides, the company, which acquired Indian brand Parryware in 2006, expects that exports from Indian unit would grow to new territories such as Australia, Europe and contribute up to 13 per cent of its global sales. Indian market is the third-highest contributor in Roca's global fold, followed by Spain and Brazil, at 1.7 billion euro. The company has already started shipping its range of tap and fittings to Europe and other sanitaryware products to Australia and is expecting a huge order from the UK.
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