Orient Bell Limited spreads festive cheer with its ‘Be a Santa’ campaign
The season of giving is in full swing with brands making special strides to act benevolently towards those in need. And Orient Bell Limited, one of the largest manufacturers of ceramic, wall and vitrified tiles in the country, understands these festive feelings while being in tune with the consumer sentiment. Therefore, the company has set out to spread the cheer among the future generation with its ‘Be a Santa’ Christmas campaign. With their ‘Be a Santa’ campaign, Orient Bell Limited aims to reach out to leaders from different industries asking them to nominate a school of their choice that they believe would benefit from Orient Bell Limited’s exclusive range of school. Once the nominations are sent in, a panel of judges will select a school and revamp it with their unique educational tiles. Orient Bell Limited has refurbished numerous schools in the past as part of their CSR initiatives such as Primary School TilBegampur, PrarthamicVidyalayaPisanharia, Primary School Jokhabad and RajkiyaMadhyamicVidhyala in cities such as Sikandrabad, Varanasi and Jaipur. Through this initiative, Orient Bell Limtied wants to create an atmosphere of interactive learning while also promoting the concept of outdoor learning for the children. Orient Bell Limited has seen a huge positive impact on students and parents alike in some of the schools where it has incorporated these tiles. These tiles provide an alternative teaching aid by having relevant study material on them, making learning more exciting and fun. There is an increase in engagement from students resulting in better performance in examinations. Orient Bell Limited understands the importance of education from experience and surroundings and wants to promote an atmosphere wherein learning facts is not mundane but a fun activity. Deeply resonating with this outlook, the company decided to use their products for the greater good of society.
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