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NITCO launches new magnified tile collections

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The rapid pace of urban life demands an easy maintenance setting without compromising on its aesthetic value. With an ideology to carve out a distinct recognition through innovation and excellence, NITCO has launched NITCO Magnified 2015 across categories like Glazed Vitrified Tiles, Ceramic Wall tiles and Vitrified Heavy Duty tiles, a new and diverse extension to its legacy. Smaller floor tiles can make a room feel smaller than it really is, as more grout lines give off a more restrictive feeling. Large format tiles ensure fewer joints which maximize the sense of space & create an open and uncluttered look. To meet the consumer’s demand of amplifying the enormity of space and create an opulence of large expanse, NITCO has launched tiles that are larger than standard sizes, 600x1200 m, 800x800 mm, 600x600 mm in Glazed Vitrified Category. This exquisite collection offers 3 new finishes. The Barnio Finish offers an extreme smooth surface that has comfortable soft touch with zero sheen to enhance the design aesthetics. The Enamelia Finish has premium glass top like layer. It fortifies the surface against stains and scars, thereby increasing its durability with a gloss level which is more than 90% on Gloss Meter, equal to Marble. The Sugar Finish has fine granular coarse texture with unique sheen on the surface. Digital Wall Tile range consists of endless selection of classic designs and fusion of captivating textures and patterns, to transform walls into an artistic canvas. It is available in size 300x 450mm, 300x600 mm. The newly launched Kratos, within the Outdoor Digital Vitrified Tile range has excellent matt finish and textures in size 300x300 mm offering superior grip that withstands weathering and heavy weights. Ashok Goyal, CEO, NITCO said, “Consumers want elegant and effective use of their space. Large format tiles are exactly what you need to conjure up the impression of spaciousness through fewer joints and less grout lines. With NITCO Magnified 2015 Collection capitalize on the extent of the space & create a natural open, uncluttered look as the flooring pattern intensifies the line of sight.” The price of this collection starts at Rs.140/- per sq ft.

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