Livspace Taps $500 mn Modular Home Solutions Market
Livspace, India and Southeast Asia’s largest home interiors and renovation platform, has announced its expansion into four new cities, including Kolkata, Ahmedabad, Jaipur, Kochi, offering its high-demand modular solutions in the new markets. As a result, residents will now have access to modular kitchens and wardrobes from an internationally trusted brand with high quality, style, and choice. To help homeowners experience, personalize and purchase these solutions, the company simultaneously opened Experience Centres (ECs) spanning 1500 sq ft each in prime locations in all four cities. The expansion is marked by a targeted marketing campaign that will go live soon and will use both ATL and digital channels to create awareness and interest. As per internal estimates, the modular solutions market in the four cities is valued at around $500 million. By tapping into this large opportunity, Livspace expects these new markets to contribute to over 10% of its overall revenue in the next two years. As Livspace is the first organised player in its segment to enter Jaipur, Ahmedabad, and Kochi, the company is focused on establishing itself firmly in the minds of consumers as well as its ecosystem partners that include designers, contractors, and vendors.
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