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IKEA working on special plans for Mumbai

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After it opens in Hyderabad next month, IKEA will arrive in Mumbai, India’s financial capital, sometime in 2019. But the Swedish furniture retailer has some unusual plans for the 20 million residents of Mumbai and its neighbourhood. Not only will it build a signature big-box store on the city’s outskirts, IKEA will also debut its small stores there and launch an e-commerce service for what it believes is one of its most important markets in the country. Together, these will make IKEA’s Mumbai outing its “first multi-channel, multi-format destination for India,” a company spokesperson told Quartz. This is in contrast to the usual strategy followed by the company. Typically, it enters a market with a large store, and launches e-commerce much later. However, with purchasing patterns now alternating between physical stores and online, IKEA is shifting gears.

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