Home services startup Housejoy appoints Arpan Biswas as Vice President, Marketing
Housejoy, India’s leading tech-driven Construction, Renovation, Interiors & Home Maintenance Company has announced the appointment of Arpan Biswas as their Vice President Marketing. In this role, he will be responsible for all marketing and project execution related activities and will aim to steer the business towards growth. Before this, he was the Chief Marketing Officer at Wonderchef Home Appliances. Arpan is an experienced marketing professional with a demonstrated history of working across different marketing categories. Some of his key responsibilities at Housejoy will include developing and implementing a cohesive marketing plan to increase brand awareness, setting current and long-term goals for internal teams, designing and reviewing the marketing budget, scalable project operations, and client and stakeholder management amongst others. Arpan is adept at both traditional and digital marketing with 10 years of experience under his belt. He has held notable positions with companies such as Tata Motors, Britannia Industries Ltd, Piramal Realty, and the LODHA group. Arpan has an engineering degree from IIT Kharagpur and is an MBA from IIM Kozhikode. Speaking about this, Sanchit Gaurav, Founder & CEO, Housejoy, said, “We are happy to have Arpan join our leadership team at Housejoy. He brings immense expertise in the area of marketing and strategy. A true marketing enthusiast, Arpan has a penchant for doing things differently, and with him on board we hope to achieve great success. We wish him all the best in his stint with Housejoy.” Commenting on his appointment, Arpan Biswas, Vice President Marketing, Housejoy, said, “I am excited to come on board a team with a tech-driven startup like Housejoy, which is known for its end-to-end solutions in the domain of home construction. With my experience in marketing strategy and scaling up operations, among other things, I will work towards making the company a go-to brand in the times to come.” Throughout his career trajectory, Arpan has gained experience in developing propositions, GTM strategy, campaigns, communications, pricing, media strategy and promotions based on competition mapping and micro-market analysis. He aims to leverage these to make Housejoy a brand to reckon with and strengthen its standing as a one-stop-shop for all construction-related needs. Housejoy started in 2015 and their services begin right from the approval stage till the completion and handover of a house. Their core offerings include home construction, renovation, interior design. In addition to this, Housejoy also provides 360-degree maintenance services such as home cleaning, repairs, painting, and appliance installation. Housejoy offers clients a hassle-free experience of building a house and the entire process is completely managed by a qualified team of experts. Housejoy has so far raised investment to the tune of $30.2 million from investors such as Amazon, Matrix Partners, Vertex Ventures, Qualcomm, and Ru-Net Technology Partners. The company is working towards becoming the largest tech-enabled platform for construction and renovation in India. They are currently doing 50+ projects a month with plans to scale up to 150+ projects in the next six months.
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