Google Help Small Businesses to go Digital
Google India said it has partnered with third-party online platforms such as Instamojo, Zoho, Swiggy and Dunzo to help small and medium businesses (SMBs) build their digital presence as more and more consumers turn to online purchases amid the pandemic. “We are partnering with the industry leaders to offer more support to help small businesses go digital. The most pressing need though is on the consumer demand side, and to aid that we have launched a nation-wide campaign Make Small Strong...", said Shalini Girish, customer solutions director at Google India. As part of the initiative, Google has brought on board two delivery platforms Dunzo and Swiggy to help small-scale restaurants do business online. They will provide additional support to small businesses to start accepting orders online and enable delivery logistics. SMBs can avail Dunzo’s 24x7 merchant support for free, with zero sign-up fees and instant registration and can make use of Swiggy’s seven days ‘Fast track Onboarding’. Small businesses will be able to create business websites using software-as-a-service (SaaS) firm Zoho inventory platform and sell online through Zoho Commerce for free till 31 March, 2021. Digital payment gateway Instamojo, on the other hand, is offering a six-month free subscription to its ‘Premium Online Store Solution’ hand holding small businesses to set up their online shops. All these initiatives will be available for SMBs on Grow with Google Small Business hub in India.
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