Dulux Launches India’s First USDA Certified Bio-based Paint

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AkzoNobel India launched its most exclusive, super-premium interior emulsion offering that puts health and wellness first. The latest innovation ‘Dulux Better Living Air Clean Biobased’ is India’s first U.S.D.A (United States Department of Agriculture) certified Bio-based paint that purifies indoor air, so your home is healthier. Dulux Better Living Air Clean Biobased has 26% bio-based content (derived from sustainable plant-based sources). Adding more value, is the goodness of natural ingredients such as active bamboo charcoal and tea tree oil, that make it a smart and sustainable paint solution. Multiplying the Health & Wellness benefits of the natural sustainable formulation is AkzoNobel’s proprietary innovation – the Pure Air Technology. Once painted on walls and ceilings, this technology continuously captures and neutralizes indoor air pollutants in the home environment. Rajiv Rajgopal, Managing Director at AkzoNobel India, said, “As Indian customers are spending more time indoors, health and well-being at home is becoming a growing priority. Our latest offering, Dulux Better Living encapsulates how AkzoNobel is leveraging its global expertise to deliver truly differentiated propositions that are innovative, more sustainable and designed to improve our customers’ quality of life. The innovative Pure Air technology together with the goodness of natural & bio-based ingredients empowers our customers looking for an effective sustainable way to improve the health and well-being of their family.” While improving indoor air quality, it also packs in significant more health & wellness benefits. Dulux Better Living Air Clean Biobased meets the requirements of GreenPro Certification and qualifies as Green Product for its environmental and health & wellbeing benefits. Further, continuing to endear the super-premium Dulux brand to its customers are the its Anti-Bacterial, no added Lead & Mercury, Anti-Fungal and Low Odour & Low VOC attributes.