CERA opens two more CERA Style Studios in Bangalore and Thiruvananthapuram
CERA, India’s fastest growing premium home solutions provider, has not been deterred by the economic slowdown and is looking to aggressively pursue plans to expand into markets and launch new products. CERA has recently opened a 15,000 sq ft Style Store in Morbi, Gujarat and followed that quickly with 2 stores measuring 8,000 sq ft each in Bengaluru and Kochi. These stores were inaugurated by CERA’s Vice Chairman, Deepshikha Khaitan, Atul Sanghvi, Executive Director & CEO in the presence large number of invited guests—customers, stakeholders, architects, developers and trade partners, dealers and business associates of CERA. “The expansion was necessary, looking to increasing product portfolio from CERA stable’ said Mr Atul Sanghvi, ED& CEO, CERA. Atul Sanghvi further commented, “Morbi is the centre of ceramics in India and CERA has manufacturing facilities, apart from its factories in Kadi in North Gujarat and Gudur in Andhra Pradesh.”, CERA’s product range includes sanitary ware, tiles, faucets, wellness, mirrors, sinks and water heaters. Its premium offering, SENATOR, has sanitary ware, faucets, wellness and mirrors, while its luxury brand ISVEA has sanitary ware and cabinets. The full range is only on display at the CERA Style Studios across the country. CERA now has 6 Style Studios in all across Ahmedabad, Chennai, Chandigarh, Hyderabad, Kolkata and Mumbai Last year CERA launched water heaters and later in the middle of 2019 CERA through its JV with Italian brand Senator got into the modular kitchen segment with Senator Cucine. This was followed by CERA CORE, a water saving urinal. CERA continues to push forward and not let market sentiment dictate its way ahead.
Tags : ALLIED