CapriCoast partners with Beth Living
Marketplace for modular furnishings Capricoast.com has partnered with Beth Living, which is Steel and Stainless steel modular furnishings provider. Beth kitchens and wardrobes are now available online exclusively on Capricoast.com. For CapriCoast, this partnership is an extension of its O2O (Online to Offline) Marketplace model, with its assortment of renowned home furnishing brands like Sleek and Spacewood that are already available. The Beth-Capricoast alliance diversifies the portfolio of brands on offer at Capricoast.com with respect to alternative materials for modular kitchens. Beth is the only brand on Capricoast that offers steel and stainless steel kitchens. CapriCoast would now have access to 14 Beth showrooms across India present in Delhi, Chennai, Hyderabad and many Tier 1 and Tier 2 cities in Kerala, Karnataka and Tamil Nadu. Beth Lifestyle Private Limited is a design-to-consumer, alternative home décor products company. This partnership enables Beth to explore the online platform offered by CapriCoast and helps reach and leverage on increasingly digital customers, apart from leading to capacity utilization of their showrooms and personnel. Beth offers home furnishing products such as kitchens, wardrobes, entertainment consoles and vanity units produced in steel and stainless steel that are fireproof, pest proof, waterproof, maintenance free, hygienic, noise less and eco friendly. The product offering is ideal for humid climes characteristic of coastal regions. Jawad Ayaz, Founder and CEO, CapriCoast, said, “With this partnership with Beth, we’ve brought another reputed brand of modular solutions online. We’re delighted to have access to their network of showrooms and a truly unique product offering onboard. The addition of Beth makes our portfolio of brands more versatile and helps offer a wider choice in modular solutions to our customers.”
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