Berger Paints Covid 19 Protection Claim Under Scanner
The Advertising Standards Council of India (ASCI) has directed the Indian paint giant, Berger Paints India Ltd, to remove their recent advertisement which claimed the company’s product to be effective against 99 per cent of ‘COVID virus’. The regulatory body has given January 14, 2021, as the due date for the company to either suitably modify or withdraw the advertisement. The ASCI’s order comes in response to a law student’s complaint against Berger Paints’ advertisement – “Berger Silk Breathe Easy”. Responding to the complaint, the company said that all the claims were certified by multiple well known, recognised laboratories. The company added that the product was tested by Berger’s own Research & Development Department. Berger, however, told that the IMA gave the approval only for the antibacterial action, and not for the other claims made in the advertisement.
Tags : ALLIED Berger Paints COVID-19 Paints Advertising Standards Council of India (ASCI)