Asian Paints Launches Home Décor Range
Asian Paints, launched their own range of Furniture, Furnishing & Decorative Lighting that brings a range of aesthetic home décor solutions to a variety of consumers. These products will be offered as a refreshing range of design and décor solutions under three brands - Nilaya, Royale and Ador. Asian Paints also announced - ‘Beautiful Homes’ as the omnichannel identity for their décor stores, services and website. Under the three product ranges, Ador is a collection of modern and contemporary products accessible to the budget conscious consumer. Royale celebrates its long legacy as a sophisticated luxurious category of paint products with a similar range of exquisite solid wood furniture, customized upholstered sofas and decorative lights. Nilaya is the ultimate exclusive offering with a collection of timeless designs which boasts of elegance and artistic magnificence. Eventually each of the three brands will have their own line of exclusive furniture, furnishings & lighting range. According to the company, they are filling the gap of no single organized Home Décor player providing an exhaustive spectrum of Furniture, Furnishings & Lightings in one place with a technology led proposition. Asian Paints is looking to pioneer this area by launching various solutions, offering stellar handpicked products made by some of the most creative designers in India, to curating customized elements and ensembles. Asian Paints’ own labels in Furniture, Furnishings & Lighting will help consumers make their personal space look more beautiful with a balanced price-product quality and likable designs.
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