APL Apollo Tubes Ropes Actor Tiger Shroff as Brand Ambassador
APL Apollo Tubes Limited (APL Apollo) has roped in young and dynamic Bollywood actor Tiger Shroff as brand ambassador for its exclusive product line ‘Apollo Column’. India’s largest range of square hollow steel sections (HSS), Apollo Column has emerged as perfect choice for every construction as it offers faster turnaround time and reduces construction cost at the same time. While the exclusive Apollo Column product range has already brought in a paradigm shift towards high performance materials in structural engineering, APL Apollo hopes to further widen its market reach and enhance the brand awareness through its association with Bollywood actor Tiger Shroff. Sanjay Gupta, CMD, APL Apollo said, “Our association with the young sensation and the heartthrob of millions ‘Tiger Shroff’ is like coming together of two promising stars. Just like Tiger Shroff has established himself as an unrivalled icon reflecting strong body and swift moves, Apollo Column has become an essential feature in the Pre-Engineered Buildings due to its high weight bearing capacity and enhanced construction speed.” The heartthrob of millions Tiger Shroff added, “APL Apollo has brought in a major visible shift towards high-performance materials through Apollo Column. While APL Apollo has already proven itself as most reliable brand, Apollo Column has equally emerged as the best choice for millions of people and so to be associated with it is indeed an honour.” APL Apollo has already unveiled its new marketing campaign in association with Tiger Shroff. The company looks forward to strengthen the brand and to build customer loyalty. The longevity and strong success of Tiger Shroff has made him a symbol of credibility which will also help brand APL Apollo in maintaining its dominant position in the market. With his massive fan-following and recognition in the domestic and international markets, APL Apollo hopes to further widen its brand appeal and strengthen its reach in the country. Apollo Column offers India’s largest range of hollow structural sections ranging up to 300x300 mm in size. Moreover, Apollo Columns are the best suitable building material for infrastructure, commercial as well as residential projects. Apollo Column is the irreplaceable member of structural buildings due to its high load bearing capacity and strength-to-weight ratio. It offers higher radii of gyration about both axes providing superior compression performance and significant weight savings.
Tags : ALLIED APL Apollo Apollo Column Building Material Brand Ambassador Tiger Shroff Pre-engineered Buildings Marketing Campaign