Another paint brand goes the purpose way
Shalimar Paints' recent campaign - 'Har Rang Khoobsurat' - featuring a model with vitiligo, a Muslim girl playing Holi and the colourful LGBT flag was one such initiative. With its latest campaign - #NayiSochNayaRang - Kamdhenu Paints has hopped onto the cause-led bandwagon. Of late, more and more brands are moving away from product-focused campaigns and are latching onto causes with a motive to stoke positive conversations on relevant social issues.
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