Tata Steel launches web portal for home building segment

Tata Steel has launched 'Aashiyana', a web portal to meet the varied needs of individual home building customers. The portal will help individual home builders, the core customer segment for Tata Tiscon, a INR 5,800-crore retail brand.

Tata Steel VP (Marketing & Sales), Peeyush Gupta, said “I am confident that Aashiyana's offerings, including its convenient e-commerce platform, will enable Tata Steel to expand its retail footprint and grow its revenue from the B2C segment in India.”