Tamil Nadu Govt to Launch Brand Valimai at Subsidised Price

In the light of cement price shooting up since March this year, Tamil Nadu government has decided to introduce a new cement brand, Valimai, at subsidised rate in the open market through the state PSU Tamil Nadu Cement Corporation (Tancem). Tancem is already manufacturing and selling Arasu cement at rates much lower than private brands. State industries minister, while making the announcement about Valimai brand, said since March this year, cement price had shot up by 4.7% due to coal shortage, price rise for coal and transit charges for coal imports. About 30,000 tonnes of cement would be sold monthly in the initial phase to reduce the retail price. “In one or two weeks, Tancem will introduce the new brand Valimai. The agency is  lready selling 90,000 tonnes of cement under the brand Arasu cement in the open market every month. In addition, the lowpriced and high-quality Valimai brand will be introduced. With this, the retail price will come down,” Thennarasu said.