Steel Player Gallantt Signs Ajay Devgan as Brand Ambassador

Ajay Devgan will be the face of the brand for next 2 years and will help promote its Gallantt & Gallantt advance range of TMT Bars pan India. Gallantt Group is one of the leading Indian conglomerates with end to end annual steel manufacturing capacities of more than 1 Million Ton through their multiple state of art fully-integrated steel plants located at Gorakhpur in Uttar Pradesh & Kutch in Gujarat. Gallantt Group Chairman and Managing Director Chandra Prakash Agrawal was quoted as saying - "we are thrilled to have Shri Ajay Devgan on board and have no doubt that this association will increase our brand recall and strengthen the positioning of brand in Premium category of the targeted market." Agrawal further added "As a brand it is our believe that we are reliable, performing & honest with our commitment that we promise to our customers and these are the same traits which we admire in Shri Ajay Devgan who displays right balance of being a REAL HERO to his family & rock-solid performer both in reel and real life. He commands a huge mass fan following across all the age groups, which will help the brand lo pitch its product to the desired customer." Commenting on his association with Gallantt, Aiay Devgan said "I am very proud to be partnering with Gallantt Group, I believe this is a beginning of a very exciting & memorable journey and together we can take brand to a future ready deliverance with quality standard products at its core." Brand's new integrated marketing campaign with Ajay Devgan is strategized & designed by Liquid Loop, a Gurgaon based integrated communication agency to further bolster company's brand recall and positioning amongst end consumer and their corporate 82B clients. The said campaigns slated to go on Air primarily through T.V and will be amplified across Print, BTL, OOH & DIGITAL very shortly showcasing the product in a very innovative perspective.