Responsive Industries to open 100 standalone stores in the next three years to tap rapidly

Responsive Industries, a leading global vinyl flooring player, plans to establish four company owned COCO design centers (company owned, company operated) in the cities of Mumbai, Ahmedabad, Bangalore and Delhi this year to strengthen its brand presence and increase pull for its Luxury Vinyl Tiles products under the brand IMPACT. Company’s focus on B2C has really paid off well in the last two years and is aiming for Rs. 500 crore business in the next three years from Luxury Vinyl Tiles segment under its brand IMPACT. In the next three years, it looks to add another 100 standalone stores and establish a permanent brand presence. The company will take franchisee route to expand its network of stores to build strong distribution and retail network. As part of the company’s strategy to increase its B2C business, the company announces the launch of its new SPC series IMPACT® Inspire. This spectacular range of 8 wood colours are an ideal choice for luxury residences in bedrooms, living rooms, study's, and kitchens. There is a 20 years residential warranty and the entire floor system is effortlessly installed with a patented click system. This means no glue, no dust, and zero hassles for upgrading your floor to the latest design trends. Rishabh Agarwal, Chairman of Responsive Industries said, “These interlocking vinyl tiles are a complete replacement for traditional options such as laminates, engineered wood and vitrified tiles because they are 100% waterproof and do not spoil in the monsoon. In fact, the maintenance regime is a simple soap and water cleaning.” In addition, the acoustic backing provides comfort to our knees and joints and also cuts the sounds of heels and wheels on the floor. What's more the acoustic value reduces ambient sound enhancing the peace of an interior environment, added Agarwal.