LIXIL India announces strategic alliance with AluK

LIXIL, maker of pioneering water and housing products recently formed a strategic partnership with AluK, a global leader in design and engineering of European style aluminum windows & doors- through LIXIL’s renowned brand TOSTEM, a brand which is celebrated for its high quality ‘Japanese design pre-engineered’ aluminum sash windows & door systems. To be branded as ‘Tostem + AluK’, the window systems will pass through stringent quality checks to guarantee performance in the harshest weather conditions, setting new benchmarks for quality, reliability and service. Eminently suited for large housing projects and private homes, TOSTEM offers its customers a combination of aesthetics and utility that comes with the assurance of long lasting durability. With a strong design-oriented approach and experience of over six decades AluK brings the best in technology, last mile quality with pre-engineered design and a fine blend of form & function for the discerning consumer. With Innovation and Consumer Centricity at the very core of every offering LIXIL in Asia aims to transform the end-to-end home solutions experience to make it easy, enjoyable and of true value to the consumer. Taking this business purpose forward LIXIL is working towards bringing its cutting edge technology, world class products and best practices in India to transform the market. Commenting on the collaboration, Mr. Sandeep Mathur – General Manager LIXIL-LWS said “The confluence of TOSTEM and AluK will ensure that the customers in India get the best in design, quality and innovative technology, combining European Design with Japanese Manufacturing. The products will be fully built and glazed at a modern 150,000 sft facility at Manesar and distributed through a strong network of channel partners. Emphasis on quality and reliability will permeate every part of the supply chain. We are very excited to offer AluK products in addition to TOSTEM products to better satisfy needs of a wider range of customers.” Mr.SubhenduGanguly, Managing Director AluK India has said “The complete product range offered through LIXIL uniquely combines contemporary design and aesthetics, performance and security needed for premium Indian homes. Some of our exclusive offerings to LIXIL, like the stylish high-performance folding doors are champions in Europe and United Kingdom being introduced first time in India.  With the stringent quality control, workmanship & services offered by LIXIL factory, Tostem + AluK products will stay looking good and operate effortlessly in Indian homes for years to come, fully meeting the expectations of the homeowners and specifiers.” LIXIL makes better homes a reality for everyone, everywhere. The emphasis is to create and innovate using world leading technologies to make high quality products that solve everyday, real life problems. Other prominent brands within LIXIL Group include; American Standard, DXV, GROHE, INAX, LIXIL amongst others. Early this year LIXIL had set up a new entity, LIXIL Windows Systems Private Ltd., after it had acquired 100 percent stake in DLF subsidiary, Star AlubuildPvt. Ltd, a curtain wall builder for commercial properties in India. LIXIL Windows System (LWS) services both retail and projects segments of the building materials market in India.