JSW to enter steel furniture business

JSW Group is entering the steel furniture business under the brand JSW Living, a venture that marks the induction of Tarini Jindal Handa into the group as the new entity’s managing director. The 35-year-old is the oldest daughter of JSW Group chairman Sajjan Jindal and brings with her expertise in design and marketing. Jayant Acharya, director of commercial and marketing at JSW Steel, will helm the board as the company’s chairman while BedrajTripathy, a former senior executive of Godrej Interio, has been appointed as the chief executive. “The steel furniture foray is part of JSW Group’s diversification into consumer space. Through this and other upcoming initiatives, we are evaluating forays into the consumer space,” Acharya said.