JSW Cement, part of the US$ 12 billion JSW Group, has entered the Ready Mix Concrete (RMC) business with its first commercial RMC unit in Chembur, Mumbai. JSW will use its green cement as well as Indian Green Building Certified (IGBC) product, GGBS while sourcing other necessary raw materials from
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Realty Plus Published -
Wednesday, 23 Jun, 2021
JSW Cement, part of the US$ 12 billion JSW Group, has entered the Ready Mix Concrete (RMC) business with its first commercial RMC unit in Chembur, Mumbai. JSW will use its green cement as well as Indian Green Building Certified (IGBC) product, GGBS while sourcing other necessary raw materials from locations within close proximity to its RMC plants to ensure sustainable construction. JSW Cement’s RMC Business is branded as JSW Concrete. Its Chembur unit will service the concrete requirements of construction projects in Central & South Mumbai.
JSW Concrete’s first commercial unit has a capacity of 2 X 60 cubic meters per hour. Over the next 12 months, the Company plans to establish three additional units in Mumbai Metropolitan Region (MMR) covering Navi Mumbai, Thane & Western line. JSW Cement will focus on setting up these RMC units to cater to the concrete requirement of big infrastructure & commercial projects as well as housing projects within the catchment zones of Mumbai.
According to Mr. C.L. Sethunathan, Chief Marketing Officer of JSW Cement, “JSW Concrete is positioned as a sustainable concrete solution, as it uses eco-friendly raw materials without causing strain on natural mineral resources. The Concrete market in India has many players and there is a strong need of quality and consistency felt by these large project customers. With the brand strength of JSW Group and its pan-India presence, JSW Concrete will enable us to offer a credible product to our customers. Our RMC foray also enables JSW Cement to offer to our clients an integrated building material bouquet of offerings.”
The RMC business foray is part of JSW Cement’s strategy to offer the entire range of Building material products to its customers. This strategic business foray would augment the Company’s existing building materials portfolio comprising of Cement, Construction Chemicals and Steel with Concrete, thus elevating JSW Cement into the league of a handful of companies in India, offering Complete Building materials solutions under one roof. Over the next 5 years, JSW Concrete plans to expand into South & Western region of India. The addressable market for RMC in India is estimated to be approximately US$ 2.4 billion and is expected to grow at a CAGR of 9% till FY25. This growth potential is largely driven by government push for large infrastructure projects and a boom in housing construction.