JSW Cement keen to use green building materials

JSW Cement is gearing up to tap the "growing" market for green building materials and sustainable products by adopting eco-friendly methods and using industrial by-products. "As green buildings are projected to grow to 10 billion sq ft, the market for green building materials and sustainable products is also expected to grow exponentially," the company said in a statement. Over 4,300 projects with about 4.7 billion square feet of built-up area have registered for green technology as of September 2017, it said. India's green building market is only second to the US and is estimated to double by 2022, valuing around USD 35-50 billion, the statement said. "JSW Cement is gearing up to capitalise on this opportunity," CEO Nilesh Narwekar was quoted as saying in the company release. On the trend of developers turning to green cement, Narwekar said rising awareness among consumers about the need for environmental preservation have made them conscious of the products they use.