Jindal Bricks Announces Entry into Southern Market

Jindal Bricks, manufacturer of machine-made bricks, unglazed ceramic cladding tiles, brick pavers & hollow blocks in India, has announced its expansion into the South market with the launch of an experience store in Bengaluru. In addition, it has also partnered with a number of distributors to help make the products available in different sections of the southern market. Lakshay Jindal, Director and CMO of Jindal Bricks, said, “Over the past few years, the demand for terracotta products in the southern part of India has been increasing at a considerable rate.  It is remarkable how these products are being used in many luxury projects in South India. The Bengaluru store will give the architects and designers an opportunity to get a better feel of the products.” The store is set to open its doors in the first quarter of 2022 and will showcase a range of products by Jindal, with the three major categories of products being Cladding tiles, Paver tiles, and Multi-hole and hollow bricks. The store is intended to give consumers an opportunity to get a feel of the products directly and will cater to end-users, builders, and hoteliers. The southern market has been expanding at a rapid rate, with a high demand for real estate development, both residential and commercial in nature. As a result, the market is ripe for the entry of brick tiles, being conventionally known for the use of indigenous products like limestone, granite, and more. This is exactly the segment that Jindal plans to capture, by introducing exposed brick tiles for interior and exterior construction, which offer both aesthetic appeal and enhanced durability, insulation, and easy installation. Furthermore, Jindal’s distribution and retail partners are selected based on their forward-looking outlook, and ability to match up to the modern needs and preferences of the changing customer.