India’s new draft e-commerce policy could be beneficial for buyers

India’s new draft e-commerce policy could prove beneficial for buyers. The proposed policy outlines strong anti-counterfeiting and anti-piracy measures and asks e-tailers to publicly list relevant seller details on their portals. Furthermore, retailers will be required to clearly display customer care phone numbers and email addresses, and revert within a week of receiving a complaint. Companies, however, face pivotal decisions about how to store and share data, and big players will have to share their data with smaller ones. Flipkart and Amazon said they are studying the new rules, which homegrownSnapdeal has welcomed.