I-AM designs True Blue store in Mumbai

Branding and interior design agency I-AM who won the integrated branding mandate for True Blue earlier this year from Arvind Fashion Brands, created and designed the branding and interior concept for their first ever retail store.

True Blue launched its two outlets, first in High Street Phoenix Mumbai on the 28th of May 2016 and the second in Brigade Road, Bangalore on the 31st May 2016. The brand plans to launch around 25 - 30 stores across India in the next five years.

Brian Pinto, Country Head, I-AM said, "It was really important for us at I-AM and True Blue that when you walk into the store, you would need to experience the brand while ensuring that the journey to purchase is as seamless as possible. We demonstrated a unique approach with our processes, tools, research and strategic thinking on the brand which I know will not only make a unique visual impact in the retail domain but also delight our customers and drive repeat footfalls. Our aim for the True Blue Store was not only to attract customers but also create an extremely enjoyable, engaging and memorable retail experience for them.”