Halonix appoints Enormous as its Creative Agency

Halonix has awarded its creative mandate to Enormous after a multi- agency pitch. The mandate is for positioning and promoting its LED range. Halonix is the fifthlargest lighting brand in the country and is amongst the fastest growing residential andindustrial lighting company in India.“As we embark on a new strategy to invigorate the Halonix brand with Smart home spacesolutions and differentiated products, we were searching for a creative partner who couldmatch our ambition with cutting-edge creativity. We found that in Enormous,” Said Mr Rakesh Zutshi, MD Halonix Technologies. Halonix Technologies Pvt. Ltd. is amongst India’s fastest growing retail and institutionallighting company. Set up over 2 decades ago as an Indo-Japanese joint venture, Halonix hasbeen one of the leading lighting manufacturing companies in India.Speaking on the win, Ashish Khazanchi, Managing Partner, Enormous, said, “We are veryexcited to be partnering Halonix. They are looking to disrupt the market with some fantasticproducts that will make a real difference to the lives of millions of Indians. We will do ourbest to create memorable communication thatconnects with the consumers and leaves anindelible positive impression on their minds for the brand Halonix.” The pitch process had been managed by the brand & marketing consultancy –CrystalEyeswhich has been working closely with Halonix over the last 5 years to drive marketingexcellence. Amar wadhwa, Founder and Executive Director of CrystalEyes said “Weshortlisted two network agencies and Enormous after going through the credentials of manytop agencies and creative hotshops. The passion, strategic thinking and creativity ofEnormous shone through and made them the partners of choice.”