Flipkart Buys Augmented Reality Company Scapic

Flipkart Group has acquired Scapic, an Augmented Reality company (AR), to enhance its e-commerce shopping experience capabilities. Scapic is a cloud-based platform which enables creation and publishing of Augmented Reality (AR) and 3D content, currently serving client

BY Realty Plus
Published - Wednesday, 18 Nov, 2020

Flipkart Buys Augmented Reality Company Scapic

Flipkart Group has acquired Scapic, an Augmented Reality company (AR), to enhance its e-commerce shopping experience capabilities. Scapic is a cloud-based platform which enables creation and publishing of Augmented Reality (AR) and 3D content, currently serving clients across e-commerce and marketing. Walmart-owned Flipkart which competes with Amazon and Reliance’s JioMart did not reveal financial details of the transaction. With coronavirus pandemic bringing about a change in consumer behaviour and an increase in online adoption, Flipkart has been focusing on enhancing consumer experiences through several investments. This includes strengthening technology capabilities. It is providing local language interfaces on its platform for consumers across the country. The company has also recognised the Indian consumers' preference for experiences that replicate the tangible shopping process. Kalyan Krishnamurthy, chief executive of Flipkart Group said the company is focused on providing Indian consumers experiences that make shopping online a seamless and more enjoyable experience. “This year has accelerated online adoption - be it education, communication or shopping, as people prioritise health and safety,” said Krishnamurthy. “As we make investments that focus on developing and nurturing the retail ecosystem, we are also committed to making our platform easier to navigate and richer for consumers in terms of content and experience.” Scapic is a no-code platform for brands and e-commerce entities to build AR, VR and 3D shopping experiences. Scapic’s SaaS platform turns e-commerce visuals into immersive product experiences.