Duraguard Cement to beprincipal partner and back-of-jersey sponsor of RCB team in IPL

Nuvoco Vistas Corp. Ltd. (formerly Lafarge India Limited) announced its association with Royal Challengers Bangalore [RCB] as principal partner and back-of-jersey sponsor for the latest T20 season at a press conference. The event also marked the unveiling of the new jersey for T20 Season-11 for RCB with Duraguard Cement as principal partner at the back. Present at the unveiling was Ms. Madhumita Basu, Chief of Sales, Marketing & Innovation; Mr. Raakesh Jain, Senior Vice President-Trade Sales (Cement); & Mr. Aniruddha Sinha, Head-Marketing, Cement. Speaking on the occasion, Ms. Basu said, "RCB team’s passion for the game coupled with a never-say-die attitude is appreciated universally; very similar to the promise inherent in Duraguard Cement, a technologically advanced product which contributes to the longevity and durability of any building structure. We salute the RCB sustainability approach of playing one game each season with a green jersey made of recycled plastic. Incidentally, Duraguard Cement is also available in Green bags.” Adding to this, Mr. Amrit Thomas, Chairman-RCB, shared, "Duraguard Cement and RCB are a bold fit. Duraguard is an epitome of strength and durability, which are also characteristics that determine success in cricket and hence RCB is very happy with Duraguard as back of jersey partner.” The RCB team, led by team India’s skipper, Virat Kohli, includes distinguished players like AB de Villiers, Chris Woakes, Brendon McCullum, Mooen Ali, Tim Southee and Parthiv Patel, among others.