CMC launches Veined Quartz under its brand KalingaStone

Classic Marble Company (CMC) has announced the launch of a new veined Quartz series under its brand for engineered stone KalingaStone. Inspired by the signature style vein patterns of classic white Italian marble, the products have been named as Bianco Carrara, Bianco Venatino and Statuario.

“KalingaStone has created a niche for itself in the international market as well as at home in the engineered stones category. Realizing the immense popularity and the rising demand for this product, we have taken a step further to meet the aspirations of the new age. This new quartz series is unique not only for its physical attributes of strength like in granite but also because it is designed to resemble a natural marble. Veins, which are a typically a natural pattern formation in marble are in big demand for its aesthetics alone. However now, with the possibility of offering this beauty in quartz it will provide architects with alternatives that previously did not exist and we intend to capitalize on this,” says Amit Shah, Managing Director, CMC.

“CMC leads the engineered stones export market with 50 per cent market share. With the new product range we expect our export market share to grow by 30 per cent annually,” adds Shah.