CERA launches an all new collection of 52 designs of Grande Slabs

CERA, which has established a leading position in tiles in the recent past, has launched GVT Slabs of 1200x2400mm, 800x1600mm and 1200x1200mm at a glittering function held in JW Marriot, Mumbai. AR Prem Nath unveiled the collection of 52 designs of Grande Slabs in the presence over 400 dealers invited from all over India.  Also on display was over 400 designs concepts of wall tiles in different sizes. “This mega launch, the third in the series in as many years, has established CERA’s arrival as a force to reckon with in Tiles” says CERA’s Executive Director & CEO, Mr Atul Sanghvi. CERA has been well known for its sanitaryware and faucets.  This launch is aimed at putting CERA ahead of many of its competitors in Tiles. The new designs have been conceptualized by CERA’s own design team after extensive market research and trend analysis.  The sample tiles ratified by leading trade partners. CERA has also launched new range “VITROGRES” with TR coating application, for the first time in the organized sector in India. CERA has two manufacturing units through JV for Tiles—one in Morbi in Gujarat and another one in Gudur in Andhra Pradesh. “CERA is looking at future, when slabs would contribute more in its premium segment of tiles” adds Mr Sanghvi.