Birla Shakti Concrete rolls out expansion plans

Birla Shakti Concrete, Ready Mix Concrete (RMC) is promoted by Kesoram Industries Limited, Cement Division of the flagship company of BK Birla group. It is embarking on an expansion drive after successful operations in Pune and announced adding new green field RMC plants in Maharashtra by 2018. Company recently launched Birla Shakti Concrete in Nagpur and announced additions of two more plants in Navi Mumbai and Chakan, which are expected to be commissioned with a total investment of Rs.600 million by 2020. They will add nearly 13 lac cubic meters of concrete capacity, ramping up the aggregate capacity of the company to 20 lac cubic meters annually. The new plants will improve customer focus by catering not only to several core areas of their existing client base but also serve new customers in and around the western corridor including Hinjewadi, Wakad, Baner, Tathavade, Pimple Saudagar & Balewadi. With this expansion, the company aims at accelerating its growth in concrete segment. Abhijit Lunkad, Franchisee Promoter, Birla Shakti Concrete said, “Our expansion strategy is aimed at accelerating Birla Shakti Concrete’s organic growth momentum, while enhancing competitiveness and increasing our footprint across Maharashtra. Pune is fast emerging as a real estate hub and having a production facilities positioned near our demand centers is a critical component of our business strategy and leaves us well placed for future growth.” Full commercial production at the new facilities is anticipated to start in 2018 the expansion will be funded by internal accruals and borrowings. I. K. Purohit, Senior Vice President – Sales & Marketing, Birla Shakti Cement said, “Going forward, the supply of superior and consistent quality concrete tailored to specific industry requirements will be vital in creating innovative and sustainable building solutions. Our franchise agreement enables us to set up the right processes and technology in place to make us the partner of choice for our customers well into the future.” “Our brand legacy coupled with in depth industry experience, expertise, and long standing relationships will further strengthen and expand our capacity to drive meaningful growth,” he added.