Bath & Kitchen Fittings Co. Prayag Ropes Ajay Devgn As Its Brand Ambassador

With over three decades’ strong forte in PTMT and Chrome bath and kitchen fittings & accessories, Prayag, has roped in Bollywood superstar Ajay Devgn as brand ambassador for its entire range of products. The association with Ajay Devgn will further enhance the reach of brand Prayag through digital and traditional media campaigns. The company has also announced the launch of its new campaign ‘Prayag Quality Bemisal - Likh Ke Le Lo‘ featuring megastar Ajay Devgn. An accomplished and dependable actor, Devgn has been appearing on the silver screen for decades now and he has a significant fan following in India and among the Indian diaspora worldwide. He has been ruling hearts of Indians with his versatile personality matching the highly popular product-line of Prayag. Nitin Aggarwal, CEO, Prayag said, “We are delighted to have film star Ajay Devgan onboard as our brand ambassador and our association represents the coming together of two eminent brands. Ajay Devgn, the powerhouse of versatility, inimitable style and talent complements Prayag. It’s rare to see a perfect match between the brand and the brand ambassador, who share the same attributes of being upright, confident and undisputed leaders in the industry. As Ajay Devgan encapsulates all the qualities that Prayag stands for, this association will enable us to reach out to consumers worldwide.” Ajay Devgn said, “Prayag is very reliable in all its product categories backed by superb quality and top-of-the-line features. Hence, it’s an honour to be associated with this most valuable brand. While I love entertaining the audience, it has always been my top priority to ensure that what I’m communicating is meaningful  and credible. I’m confident that Prayag will continue to achieve greater heights of professional excellence, with which it has serving its customers pan-India  for over three decades.”